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On 20 March, in presence of the Deputy Prime Minister, Didier Reynders, Deputy Mayor of Brussels, Karine Lalieux, President of ISICEM, Professor Jean-Louis Vincent, Co-President of the Delvaux Academy, Patrick Quinet, and our CEO, SQUARE celebrates its 60th anniversary and for this occasion changes its name! 

The economic importance of Brussels’ conference industry has nothing left to prove. To support this key policy for our economy, Belgium and Brussels in particular, can rely on our exceptional venue, SQUARE-BRUSSELS CONVENTION CENTRE. It is one of the rare conference centres in the world located right at the historic heart of a capital, which is also the heart of the capital for 500 million Europeans. And this year, SQUARE celebrates its 60th anniversary!


Since it opened, the Convention Centre has hosted 17.568 events and welcomed more than 10,000,000 visitors. Thanks to this extensive experience, the space has been optimised, quality products and services have been developed to meet the needs of the market more effectively, methods and services have been improved. All these, thanks, among other things, to the expertise and know-how of the GL events Group, who, since 2009, have been running the Palais des Congrès. By attracting more than 200,000 participants every year, SQUARE generates somewhere in the region of 541 direct and indirect jobs, and promotes the local and national economy thanks to some 60 million Euros spent by its participants (source SQUARE’s ambition is to continue to contribute to the policies designed to boost the appeal of Brussels and economic growth, by incorporating a dynamic, ambitious management strategy to help promote the capital of Europe around the world.

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